Hyundai Motor Group is set to retire the Sonata midsize sedan, closing more than a three-decade run in the U.S., according to multiple sources.
"It's likely the sedan will get one more refresh in 2025 but will not live past 2027 or 2028," said Jesse Toprak, chief economist for Autonomy.
The eighth-generation Sonata launched in the 2020 model year with significant styling changes. An N Line model was added for 2021.
Hyundai maintains such reports are speculation. "Sonata remains and will continue to be an important part of Hyundai's product lineup," a brand spokesperson said in a statement.
The Sonata has been a key global model for Hyundai, but the auto giant is focused on electrification. The group is targeting annual sales of more than 3 million electric vehicles globally by 2030.
The Asan plant in South Korea where the Sonata is produced has stopped building it in favor of the Ioniq 6 midsize electric sedan. Hyundai also has said its assembly plant in Montgomery, Ala., where the Sonata is built stateside, will undergo upgrades for electrification.
"Under Executive Chairman Euisun Chung, there seems to be a willingness to do away with sentimentally iconic nameplates as the automaker forges ahead toward the future," said Ed Kim, president and chief analyst at AutoPacific.