And demand continues to grow, even after the automaker stopped taking reservations. GMC said about 200,000 people have expressed interest by signing up for email updates about the Hummer, including notifications of future reservation openings — on top of the 90,000 reservation holders already in line for the SUV or pickup. The brand will continue to stoke interest through exclusive in-person events while consumers wait for their chance to buy an electric Hummer.
Efforts to keep customers engaged will get a boost as more Hummer EVs show up on the road. Production of the SUV began in January at GM's Factory Zero plant in Detroit, while deliveries of the pickup began late in 2021.