Lamborghini will have to decide soon what form its first electric vehicle will take to remain true to the bespoke automaker's DNA and to get to market by the end of the decade, the newly minted CEO of the automaker's arm in the Americas told Automotive News last week.
Andrea Baldi, who was appointed last August as CEO of Automobili Lamborghini America, said a fourth model for the automaker is "in consideration. What segment will the car be? I cannot say yet. We don't have the final decision," Baldi said. "In fact, there are a few possibilities that fit our DNA, and we need to make sure that we decide in the next few months, because we want to be ready by the end of the decade."
He said it can take Lamborghini, like other low-volume automakers, five years to bring a new vehicle to market. A fourth model would reside alongside the Urus SUV and Huracan supercar, and a new model that will succeed the discontinued Aventador.