BMW is seeking electric redemption with the launch of the iX crossover in early 2022.
The X5-sized utility vehicle, built on BMW's Cluster Architecture platform, delivers 500 hp and a projected EPA driving range of 300 miles.
The new model, part of BMW's ambitious target to have 25 electrified models by 2023, is the company's first battery-powered electric crossover in the U.S. after it aborted plans to bring the shorter- range iX3 compact crossover here.
The midsize iX addresses shortcomings that made the iX3 a nonstarter in the U.S. — it's larger with more stamina. The iX delivers more than 86 additional miles of range than the iX3, based on the European Worldwide Harmonized Light Vehicles Test Procedure.
But it's unclear whether the iX will go far enough for American comfort levels.
"Three hundred miles of range is table stakes in the U.S. premium market," said Sam Abuelsamid, Guidehouse Insights principal analyst. "BMW really needs to be aiming higher for follow-on models."
With a first-quarter 2022 launch, BMW will be late to the premium electric crossover market. Audi and Jaguar are already on the field, while Volvo will introduce the XC40 Recharge P8 crossover early next year.