Bentley will soon have one less model in its lineup but a new flagship when production of the low-volume Mulsanne large sedan ends this spring.
The British ultraluxury brand said Tuesday that the redesigned Flying Spur sedan will take over as the flagship model going forward. The Bentayga SUV and Continental GT coupe and convertible now round out the portfolio.
It's the latest sign that consumers worldwide continue to migrate from traditional passenger cars, no matter the price, prestige or pedigree.
"This decision has been taken at a time when we are experiencing significant customer demand across our other existing model lines," Chris Craft, Bentley's board member for sales, marketing and aftersales, said in a statement. "As such, we will be redeploying all of our manufacturing colleagues who currently work on the Mulsanne to other areas of the business."