Automobili Pininfarina is looking to follow up the Battista electric hypercar with a range of vehicles that could include a sedan and an SUV.
The new Germany-based brand with Italian roots is in talks with partners to create a platform that would underpin the vehicles, which would cost between $220,000 and $440,000, CEO Michael Perschke said. The vehicles would arrive in less than three years, he said.
Automobili Pininfarina is a subsidiary of the Indian conglomerate Mahindra & Mahindra, which also owns Italian design house Pininfarina. The $2.2 million Battista goes into production in 2020. It was designed as a limited-edition halo model to be followed by less expensive models.
"It's our clear strategic intent to become a significant player in the hypercar and superluxury segment," Perschke said. "We have a very clear intent to not remain a one-hit wonder."
The order of the new cars will be dictated by customers who will review body style examples based on concepts by Pininfarina, starting this month at the Concours d'Elegance in Pebble Beach, Calif., where a Battista will be on display.
One example of Pininfarina design concepts is the 2012 Cambiano sedan.
Automobili Pininfarina plans to partner with an unnamed Tier 1 supplier to develop a "skateboard" electric platform for the next range of cars to cut investment. The company also hopes to sell the platform to other brands to defray costs, Perschke said.
All the cars would have battery packs of between 100 and 125 kilowatt hours to give a range of up to 372 miles.