Spy photographers late last month caught images of what appears to be a new full-size, three-row Audi crossover lapping the famed Nürburgring in Rhineland-Palatinate, Germany.
What would likely be an Audi Q9 looks aimed directly at a lucrative Chinese market. The question is, will it also make it to the U.S.? The answer seems to be yes, though it may take several years.
A spokesman for Audi of America declined to comment on future product. A supplier source, speaking on background, said Audi has canceled a battery-powered eQ9 project in the spring. However, one dealer told Automotive News that a Q9 was in the offing for the U.S. by no later than 2026.
There is likely a case for a Q9 here. Through three quarters this year, sales of Audi's largest crossovers — the two-row Q8 and three-row Q7 — were both up over COVID-ravaged 2020. And luxury brand dealers seem unable to find a ceiling for retail demand for crossovers or the prices consumers are willing to pay for them. If the Q7 has a weak spot with consumers, it is the legroom in the third row.