Cadillac is raising its game on interiors with an industry first planned for the redesigned 2021 Escalade: a curved OLED screen.
The first live look at the display screen — which provides a massive 38 diagonal inches of viewing space — comes in early February when General Motors shows off the Escalade during Oscars week in Los Angeles.
An OLED, which stands for organic light-emitting diode, is a screen used on high-end TVs and consumer electronics such as cellphones for the past decade. A few cars have used flat OLED screens on radios and instrument displays. But until the new Escalade, no vehicle has featured a curved screen that runs the length of the dashboard.
OLED screens could be the next big thing in automobile electronics because they offer crisper pictures than standard LED screens used in cars. OLED screens are also lighter, consume less power and offer far faster response times.
The bold look comes in answer to a resurgence at competitor Lincoln. The premium Ford brand has attracted buyers with high-quality interior materials married to elegant interior design themes on such vehicles as the Navigator and Aviator.
At the same time, Tesla has stirred the market with large display screens that have been embraced by consumers.
But it appears that Cadillac will have the largest screen on the road in the new Escalade.
Tesla's Model S sports a 17-inch screen in a tablet, while the Ram 1500 offers a 12.3-inch screen.
Cadillac spokeswoman Tara Stewart Kuhnen said the OLED screen will be standard on the 2021 Escalade when it goes on sale late next year.