TOKYO – Mazda will step up its electrification efforts in the U.S. by introducing the CX-90 crossover as a performance plug-in hybrid tailored to American driving needs.
The large-size utility vehicle, positioned as a replacement for the CX-9, makes its world premiere in January as a 2024 model year, Mazda North America said Tuesday.
The CX-90 will be Mazda's first nationally available electrified vehicle, the company added. It plays a critical role in moving the brand's image upmarket as it dives deeper into electrification.
"This all-new e-Skyactiv powertrain, tuned specifically for the North American market, will provide customers with the best of both worlds in terms of performance and efficiency," Mazda said, emphasizing the offering's chops as a "performance-oriented" plug-in hybrid.