Ford Motor Co. is redesigning the Ranger and adding a Raptor performance variant to the midsize pickup for the first time in North America as it seeks to keep pace in an increasingly competitive segment with one of its most popular global nameplates.
The 2024 Ranger, scheduled to reach dealerships this summer, gets an expanded engine lineup that includes a 2.7-liter EcoBoost V-6, larger interior touchscreens and more aggressive exterior styling that mirrors the design of Ford's larger F-Series trucks. The Ranger Raptor, powered by the 3.0-liter EcoBoost V-6 from the Bronco Raptor that shares its platform, also will be available this summer.
Ford resurrected the Ranger nameplate in the U.S. in 2019 and is looking to snap a three-year sales slump here, where the segment-leading Toyota Tacoma outsells it more than 4-to-1. Toyota plans to unveil the next-generation Tacoma this month, and General Motors has redesigned its Chevrolet Colorado and GMC Canyon for 2023.
Despite its challenges in the U.S., the Ranger is a top seller in a number of global markets. Ford already has launched the redesigned model in most of those markets and hopes to replicate its overseas success stateside.
"The all-new Ranger has already proven itself on almost every continent with sales leadership in 18 countries and all of Europe," Kumar Galhotra, the president of Ford Blue, said in a statement. "Now it's ready for North America."
Pricing for the 2024 model starts at $34,160, while the Ranger Raptor will start at $56,960. Both figures include a $1,595 shipping charge.