DETROIT — Ford Motor Co. is making its top-selling vehicle, the F-150 pickup, much simpler to build while adding functionality for its customers.
It's also giving buyers more financial incentive to choose a hybrid version.
The 2024 F-150, revealed last week in connection with the Detroit auto show, lowers the price of the hybrid powertrain introduced two years ago by nearly $2,000 from what Ford charged for most of the past year. That makes the hybrid F-150 cost roughly the same as some gasoline-only versions.
Ford says 1 in 10 F-150 buyers opt for a hybrid, and it's planning to double production of that variant over the next year. In addition to promising lower fuel costs, Ford touts the hybrid truck's ability to power tools at a job site or even a home during an outage with its onboard generator.