Editor's note: An earlier version of this story misspelled the name of Russell Wager, head of marketing for Kia America.
OURAY, Colo. — The Telluride has carved successful new paths for Kia since the crossover was launched in 2019.
The large ute draws a steady wave of new, younger and more affluent buyers to the brand. Average transaction prices have hovered above sticker since it went on sale.
It was the fifth-bestselling large crossover in the U.S. last year behind the Toyota Highlander, Ford Explorer, Chevrolet Traverse and Volkswagen Atlas; it moved ahead of the Traverse in the first half of this year to take the No. 3 spot. The Telluride ranked second among vehicles in the three-row crossover segment in J.D. Power's latest survey of initial quality, behind the Highlander and ahead of the GMC Acadia, after placing first in 2021.