Honda is placing another big bet on hybrids.
The 11th-generation Accord, which mixes the sedan's classic fastback styling with a new air of elegance and forward-thinking tech, will offer four well-equipped gasoline-electric trims that are expected to draw half of all buyers.
The Japanese automaker projects 50 percent of shoppers will opt for the hybrid models positioned at the top of the 2023 Accord's simplified lineup. In 2021, hybrid models accounted for 13 percent of all Accord sales.
Much like the revamped 2023 CR-V hybrid, arriving in dealerships now, and the forthcoming Civic hybrid, likely to launch early next year, stoking interest in the latest Accord's hybrid models is part of Honda's plan to shift customers into electrified powertrains. Honda aims to achieve global carbon neutrality by 2050.
In addition to checking a key box on Honda's electrification strategy, Lance Woelfer, Honda's assistant vice president of sales, says that the redesigned Accord, unveiled Thursday, will "reinvigorate" the shrinking midsize segment.