CAMDEN, N.J. — Subaru of America is taking a measured approach to launching its redesigned 2020 Outback crossover.
Production of the 2019 model has wound down, but with sales of 112,139 through July, it is delivering more than a quarter of the brand's U.S. volume.
Slow launches of the redesigned midsize crossover and the closely related and redesigned Legacy midsize sedan began July 29 at Subaru's plant in Lafayette, Ind.
Jeff Walters, Subaru of America's senior vice president of sales, said switching to the new design could happen quickly. But that's not the plan.
"I don't think we have much expectation that they'll be working much overtime or weekends at the plant," Walters told Automotive News at the brand's U.S. headquarters here. It's more critical to make sure the new models are built well, he said.
"I think we'll hold those cars for a couple weeks before we start sending them out to our retailers," he said of the early launch units. Dealers "should expect their initial deliveries around the third or fourth week of August."
After that, production of the two new models will ramp up gradually, Walters noted. Only in October, he said, will the Indiana plant be pushing hard to satisfy sales demand.
He said Subaru intends to keep incentives in check for the 2019 models. In July, Subaru vehicles averaged $1,473 in incentives across the brand, down 9.1 percent from a year earlier, ALG said.