General Motors, fighting to survive and stave off bankruptcy, says on April 27, 2009, that it will phase out Pontiac -- a brand once synonymous with performance, speed and sex appeal -- by 2010.
GM, which had not posted an annual profit since 2004, planned to concentrate on four brands -- Chevrolet, Buick, GMC and Cadillac -- as it crafted a sweeping restructuring.
The final Pontiacs for the U.S. -- G6 models built in late November 2009 -- were sold as part of a fleet order. In December 2009, GM ended output of the Pontiac G3 Wave, a subcompact built in Mexico and sold only in Canada -- marking the official end of production for the brand. It was a subdued farewell for the brand that debuted in 1926 under the bright lights of the New York auto show.
Pontiac's beginning dates to Oakland Motor Car Co., which was formed in 1907 in Pontiac, Mich., and became part of GM in 1909. The first Pontiac vehicle made its debut as part of the Oakland line, but the car's popularity prompted GM to drop Oakland.