Toyota puts $7,900 premium on GR Supra final edition for $69,085 sticker price

2026 Toyota GR Supra MkV Final Edition on display in March in Brussels. — The 2026 Toyota GR Supra MkV Final Edition goes on sale in the U.S. this spring. (LARRY P. VELLEQUETTE/AUTOMOTIVE NEWS)

By:

Larry P. Vellequette

Last Updated

April 04, 2025 01:00 AM

Featured Stories

Manufacturing

U.S. automakers want preferential tariffs for Canada and Mexico over the UK

British vehicles will be subject to lower U.S. tariffs than vehicles from Canada or Mexico under current rules and agreements. The U.S. auto industry wants to change that.

By:

John Irwin

U.S. automakers want preferential tariffs for Canada and Mexico over the UK

Stellantis

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

By:

E.J. Schultz, Ad Age

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Manufacturing

Robots and humans: Colleagues or mortal enemies?

By:

Molly Boigon

Robots and humans: Colleagues or mortal enemies?

Toyota

Toyota joins race for humanoid robot workers, pledges to amplify — not replace — people

By:

Hans Greimel

Toyota joins race for humanoid robot workers, pledges to amplify — not replace — people