It was up to Volkswagen's 650 U.S. dealers whether and how they wanted to participate. Many chose to kick in and help and used employee volunteers to aid their communities. Coastal Volkswagen in Hanover, Mass., used five of its employees to make deliveries of much-needed food from Wellspring Multi-Service Center, a local nonprofit that operates a food pantry service, to families whose children had received free or low-cost meals at their schools.
In Camden, N.J., employees at Cherry Hill Volkswagen used their Atlas loaner fleet to deliver pizza and cheesesteaks — purchased by the dealership — to health care workers treating COVID-19 patients in a local hospital.
When it set up its Community-Driven Atlas program in mid-April, Volkswagen of America said it would pay a stipend to those dealers that participated to cover fuel and lease costs. The volunteered Atlas crossovers were marked with a decal carrying the name of the program. Volkswagen National Dealer Advisory Council Chairman John Luciano said about 100 dealers participated at some level nationwide.