Amid the coronavirus pandemic, Jay Richards didn't want his 80-year-old mother out shopping for groceries.
And that concern for his mother and others led Richards, general manager of Kinsel Toyota in Beaumont, Texas, to launch a free grocery delivery service for those 65 and older.
Driving RAV4s adorned with Kinsel Toyota Grocery Getter magnets, dealership employees and a few volunteers since late March have made at least 113 grocery pickups and front-door deliveries in three counties.
Kinsel Toyota used its Facebook page on March 27 to publicize the community service — a post that was shared 739 times.
"It was a huge response on Facebook as far as from a PR perspective," Richards said. "People were sharing that post and talking about that post and thanking us for what we were doing and tagging their parents in the post."