When the need for personal protective equipment amid the pandemic grew in New York, the owner of Sawyer Motors, upstate in Saugerties, ordered 3,000 masks from a Long Island supplier.
"Everybody is doing something different, but nobody is giving out masks," owner Bob Siracusano told Automotive News.
On April 25, he partnered with his brother Larry Siracusano, owner of Sawyer Chevrolet, to give out masks at Cantine Veterans Memorial Complex in a socially distanced drive-through event.
After the event, Bob Siracusano's phone started ringing with requests for masks from local hospitals, senior centers and schools.
In total, through direct donations and at the giveaway event, more than 15,000 masks were donated. Those in need also could call the dealership to organize a time to pick up masks curbside from the store.
Siracusano also ran a radio campaign to promote local restaurants, and he purchased more than $7,000 in gift cards from the establishments to give away.
Sawyer Motors also raised more than $36,000 for a local school in need of special equipment that wasn't in the budget since the pandemic hit.
"I've done important things before, but I've never done anything like this," Siracusano said.