Ford's Project Apollo boosted supply of lifesaving equipment

DETROIT — As Ford Motor Co. executives sent home salaried workers and contemplated a wholesale shutdown of manufacturing, top officials brainstormed what they could do to tackle the worsening coronavirus crisis.

Ford has a proud history of assisting the country in times of need, converting plants to assemble tanks, planes and boats during both world wars. While a B-24 bomber can't blast away a virus, the automaker hoped the same manufacturing know-how that launched the Arsenal of Democracy could be reimagined to similar effect nearly a century later.

"We know how to make complex things, and we know how to make a lot of them," Executive Chairman Bill Ford said on an episode of the CBS show "60 Minutes" broadcast in April. "We can apply that to almost anything."

In mid-March, CEO Jim Hackett tasked a team of officials — usually in charge of imagining creative ways to design and develop new vehicles more quickly — with seeing how Ford could help. Within days, the group was in touch with medical equipment makers such as GE and 3M; White House officials; and doctors at the Mayo Clinic, all of whom stressed the need for ventilators, respirators, face shields and masks.

Ford employees were quickly given assignments — some of which included immediately driving across the country — to either assist medical equipment suppliers in building needed products or gathering materials to design their own. The multipronged effort was code-named Project Apollo, inspired by the creative problem-solving exhibited during the pressure-packed Apollo 13 space mission.

Doug Rickert was among the first Ford employees contacted to assist 3M in manufacturing N95 masks — a stint that would last nearly a month. After a 16-hour drive to Aberdeen, S.D., the engineer toured 3M's facilities and, alongside a couple dozen other Ford employees, helped the company reduce downtime and improve the efficiency of its assembly line, instantly boosting production of sorely needed equipment for front-line medical workers.

"When we got there, we weren't sure if we were actually going to have an impact or not," he said. "And pretty soon, within a day or so, we started to realize we were going to have an impact, and that continued over the course of three weeks."

Back in Michigan, Ford talked with officials from its China joint venture who had learned how to quickly produce nonmedical-grade masks. Its logistics team scrambled to secure the necessary equipment, and after a harrowing few days, including a jumbo jet engine failure and last-second assist from the Federal Emergency Management Agency, it started churning out masks for its own workers at an idled transmission plant in Michigan.

In addition to helping 3M boost production of N95 masks, workers helped it build air-purifying respirators. Ford simultaneously began making its own respirators using a makeshift design that included fans used in cooled seats on F-150 pickups, hoods from assembly plant paint shops, 3D-printed parts and portable tool battery packs that could allow the devices to run for up to eight hours.

Ford converted part of another Michigan facility to make ventilators, and it assisted GE in boosting production of its own models. At a separate site, Ford workers designed a scalable face shield using foam and rubber pieces from vehicles.

To date, Ford has helped build tens of thousands of ventilators and respirators and millions of face shields and masks.

"I hope that through the darkness, collectively, everybody can be inspired," Jim Baumbick, who spearheaded Project Apollo, told Automotive News. "If teams are focused on a mission, trying to get things done and working together, being open to listening and learning, amazing things can happen."