Kia introduced two SUV/crossover concepts at the 2019 Seoul Motor Show. The Kia Masterpiece is a large rugged SUV that looks like it rides on the Telluride platform; a smaller ute called Signature looks like a cross between a small Range Rover and a Toyota RAV4. Both preview the company’s future design language.
Kia previews future styling with SUV, crossover concepts
The Signature concept is an evolution of the Kia SP Concept that debuted in India and would be a small crossover for global markets. It’s sleeker and sharper than the Masterpiece with a slightly different interpretation of the company’s nose. The LEDs on the Signature are skinny and laid out horizontally. The daylight opening tapers toward the rear like the new Chevy Blazer, Toyota RAV4 and others.
In back, it feels like a Ford Escape, but the integrated tailpipes are not real. If you look closely you can see the actual tailpipe poking out from underneath. This one, Kia says, “heralds the forthcoming arrival of a model for young trendsetters.”
Because these are concepts, there’s no word on powertrains or capability.
Kia also unveiled a new technology called R.E.A.D. (real-time emotional adaptive driving) that personalizes the cabin, “analyzing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology.” It then tailors the environment accordingly. This is for when autonomous cars are here, and “priority is given to improving the human mobility experience.”
Look for these designs to trickle into the company’s fleet in the next decade or so.