Ford Motor Co. is radically changing its business model in Europe in a bid to become sustainably profitable in the region.
The automaker is dropping the Focus compact car and Fiesta small hatchback as it shifts to a smaller, all-electric passenger car lineup. It's also axing thousands of jobs -- many of them product development staff -- to rightsize its smaller European footprint.
Ford CEO Jim Farley is trying to fix problems that were caused by bad decisions before he was promoted to the top post in 2020.
I believe these are five key missteps made by Ford in Europe.