It's been 41 years since General Motors used the words "Standard of the World" to describe and promote the Cadillac brand.
Now they're back with the ultra-luxury Celestiq high-performance electric luxury sedan. The production-intent Celestiq, rumored to carry a price tag of between $300,000 and $350,000, gets its world debut on Friday. Production is slated to begin in late 2023.
Since Cadillac's sales peaked in the 1980s, the brand has had numerous reboots, none really gaining much traction. Some Cadillacs have been great, the V Series performance cars and the current Escalade, to name two, But many more have stiffed — the Catera, Allante, XLR, ELR, CT6, XTS and on and on.
Because of Cadillac's many false starts over the decades, the resurrection of "Standard of the World" is bound to bring with it a lot of scrutiny, skepticism, doubt and outright denial from weary automotive analysts and journalists, and from consumers who have heard some version of it too many times before.
Arguably, today's standard of the world in luxury cars is Rolls-Royce. These handmade cars are the automotive equivalent of fine art. The vast majority are commissioned by owners and built to order, sporting unique trims, colors and personalized details that pretty much ensure that no two cars are identical.