More than $300,000 is a big ask.
Let's assume for a minute that the new Cadillac Celestiq ultra luxury sedan launches flawlessly with zero technical or fit and finish issues, that it's perfect right out of the box.
That's not going to be good enough for the millionaire and billionaire clientele that Cadillac hopes to attract with the Celestiq, whose starting price is in the low 300s. That kind of technical excellence is expected.
The real challenge for Cadillac dealers and the designers who will work with the car's mega-rich customers is making the commissioning process an experience worthy of the car's lofty price tag.
No American automaker has any track record of doing that since at least the 1950s.
I don't know that today's Cadillac showrooms are where this kind of business can be conducted with the serene luxury ambiance required of such a major purchase. Cadillac officials are not yet revealing much about the purchase process, which is very likely a work in progress. The first cars are more than a year away from production. But earlier this week, they did say there will be a studio in Detroit where clients can meet with designers and commission their cars.