Robert Bollinger is aiming to break the jinx of 14925 W. Eleven Mile Road in the Detroit suburb of Oak Park.
The 36,600-square-foot building, constructed in 1996 and located about 3 miles north of Detroit's northern city limits, is no stranger to pickups, electric vehicles and other automotive ventures.
But nothing that has emerged from its walls this century has met with much commercial success.
The building was once operated by ASC Inc. — the former American Sunroof Corp. — and the first production vehicle engineered there was the star-crossed 2004-06 Chevrolet SSR pickup with its novel retractable hardtop.
The first few SSRs were hand built at the Eleven Mile Road plant before production was transferred to GM's Lansing Craft Centre in Michigan, which was used to assemble GM's low-volume specialty vehicles such as the Buick Reatta and GM EV1.