Henson Brand Dealerships is using its social media pages to earn customers' business — and attention — for the long haul.
Some of those customers are getting their vehicles for free as a result.
Henson Chevrolet-Buick-GMC, Henson Chrysler-Dodge-Jeep-Ram and Henson Ford in Madisonville, Texas, began monthly car giveaways in 2019. The stores heavily promote the giveaways on social media, requiring followers to share posts and tag the dealerships to be eligible to win a used vehicle.