Working on Sundays used to be the norm for employees of Kelly Automotive Group. Now, it's a special occasion.
The Danvers, Mass., group last July began closing its stores on most Sundays to create a better work-life balance for its staff. The seven dealerships remain open on the last Sunday of each month and during some important holiday weekends, such as Memorial Day and Presidents Day.
So there's a different energy now on Sundays when Kelly stores are open.
"We're making that like an event. It's all hands on deck," Brian Heney, the group's COO, told Automotive News. "Each Sunday can almost be like Presidents Day."
Kelly Automotive, which sells Chrysler, Ford, Jeep, Nissan, Infiniti, Honda and Volkswagen, said it used to sell about 50 vehicles companywide on Sundays. But Kelly has been able to keep sales volumes steady despite being open fewer days and maintain its position in the sales rankings for its brands.
Heney believes his team is more focused with the new schedule and makes sure to get the most out of every opportunity with customers.