Like dealership groups everywhere, Jones Junction had to figure out how to continue attracting customers' eyes to its available vehicles during the COVID-19 pandemic.
As businesses scaled back in-person operations last year, the dealership group in Bel Air, Md., employed a strategy it had been testing since early 2018 by ramping up digital retailing at all eight of is stores.
Amid social distancing and lockdowns, Jones Junction began showcasing vehicle home deliveries on its social media pages to emphasize that people were still buying cars.
As a result, the group was able to more quickly adapt to the pandemic than other stores in its market, said Jeffrey Ramsey, Jones Junction's e-commerce and marketing director.
"I do feel like we were ahead of the curve before" the pandemic, Ramsey said. "We were a leader in social media. The pandemic hit ... and we saw what really can be done and how we can reach our customers."