It also led to a better customer experience. A dealership that reconditions and stocks many vehicles on-site can get congested.
"Picture 9,000, 10,000, 11,000 vehicles a year getting dropped off at the same location that you're trying to just simply buy your new Equinox from," McCluskey said. "All of that extra congestion and the trucks that drop off the vehicles — all of that doesn't cluster up our main facility. It makes for a much nicer experience and a less congested experience for our individual retail customers that come to our dealership."
Traditional service, maintenance and warranty work is still done at the dealership. The service department is open until 3 a.m. seven days a week.
Most of the store's customers at least start the shopping process online, and about 20 percent opt for home deliveries.
The service center improves on those aspects of the business because McCluskey can stock more vehicles and hire more call-center staff.
The setup "allows us to handle and process more leads and more chats and just get the vehicles ready," McCluskey said. "So that plays nicely into the whole omnichannel side of being able to take care of the customer and harness the power of the Internet and continue to grow the business."