When COVID-19 made in-person recruiting events impossible, Tom Masano Auto Group in Reading, Pa., got creative.
The group organized a career night this summer to seek out new employees. And it had plenty of positions to fill.
The group, 60 miles northwest of Philadelphia, consists of four operations: a Ford-Lincoln store, a Mercedes-Benz store, a BMW store and a used-vehicle supercenter. Despite the turmoil of the pandemic, the stores needed to recruit a business development center representative, sales specialist, service adviser, vehicle delivery specialist, commercial vehicle sales specialist and vehicle product specialist.
But Tom Masano formatted its June event differently from its usual semiannual recruiting events, which are typically chock-full of meet-and-greets, networking and refreshments. Instead, the gathering took place over Zoom, Kevin Pitts, general manager of BMW of Reading, told Automotive News.