The undertaking begins early on a Friday morning.
Jeff Mauk and roughly a dozen employees at Jack Maxton Chevrolet in suburban Columbus, Ohio, begin clearing their entire lot of hundreds of vehicles, moving them from positions of prime real estate to another lot behind the dealership.
Sometime after midnight, they will finish moving them all back. In between, the dealership holds its Friday Night Cruisin' event, a gathering that Maxton stages multiple times every summer. The meetup of car fans serves as a flagship in the dealership's ongoing development and retention of its customer base.
Now entering its 28th summer, the event has a well-established reputation in the region.
"If you go to car shows and you have a Chevy, you know about the Maxton Cruisin', " said Mauk, who started working at the dealership more than 30 years ago and has been its owner since 2003. "You just know. That's where it's at."
During the event, the property resembles a street fair more than a car dealership. Bands, DJs and food trucks greet attendees, in addition to the legions of Corvettes, Camaros and Corvairs that arrive for the shows. Cars range from vintage to modern.