Inside Newton Nissan of Gallatin, signs advertise the free app, and a kiosk in the service department shows customers how it works. The dealership, which sells about 200 new and used vehicles a month, is averaging a steady 110 to 120 monthly app downloads, Rosenbaum said. More than 1,700 people have downloaded it this year, she said.
Rosenbaum said Newton Motor Group considers the app to be a key retention tool in the digital age.
"We've seen traffic with [coupons] enhanced because [customers] just bring in the app, and it's right there on the screen for the adviser and the cashier to see and apply to their bill," she said. "Beyond that, there's a loyalty rewards button. We have our own code to enter every time someone gets an oil change into the app that provides a stamp. Once they get four stamps, they get their fifth oil change for free."
The app's tools are easy to use, Rosenbaum said, and Mobile Dealer provides analytics that tally page views, coupon redemption, stamped loyalty rewards, referrals and events that were shared via social media or email.
"We just really liked it from the get-go and thought it makes things so much easier for our customers," Rosenbaum said. "And one of the big selling points was it links to our DealerRater page."
The Mobile Dealer app is customizable for dealerships and includes geofencing capability, allowing a dealer to draw a virtual boundary around their dealership or competitors' stores and send push notification offers to shoppers, said Tony della Busa, CEO of Mobile Dealer.
More than 200 dealerships in the U.S. and Canada use the app technology it launched in November 2017, according to della Busa. Mobile Dealer charges dealerships $249 a month for the app.
"We are helping more dealerships sell and service cars," della Busa said.