Jeeps, off-roading, sandy terrain.
The Silver Lake Sand Dunes Jeep Invasion in Michigan is paradise for fans of the rugged brand, and LaFontaine Automotive Group wanted to be a part of it.
Two LaFontaine Chrysler-Dodge-Jeep-Ram stores, in Fenton and Lansing, sponsored the event this year, marking the first time the Michigan dealership group has been involved. The event, which features live music, food, off-road drives and a Jeep parade, began in 2016.
The group sent five staffers to the Invasion, which draws Jeep enthusiasts from numerous states. The LaFontaine stores set up a tent operated by product specialists, salespeople and technology experts who could answer questions attendees had about Jeep. Many focused on the Wrangler.