Canada Best Practices

Keys to retail resurgence are better tools, TLC, says Ford dealership

Carle Ford
Carle Ford in Quebec invested in better marketing tools to improve customer service, expanded its service operations and added a digital database. As a result, it expects its best sales year ever. The dealership received Canadian Automobile Dealers Association’s 2023 CADA Laureate for retail operations. (SUPPLIED PHOTO)
September 19, 2023 04:00 AM