In many U.S. markets, the plug-in version of the Outlander isn't very popular. It costs about $10,000 more than the gasoline-only Outlander. But connoisseurs of electrified vehicles know it as something of a unicorn: It's a roomy crossover with solid electric-only range, HOV stickers and up to $10,000 in federal, state and local rebates when combined.
The Outlander PHEV is the most expensive model in the Mitsubishi lineup, starting at $37,705 including shipping. But in the real world, Moussa said, it's something of a steal. "You're buying a plug-in hybrid for close to $24,000" before shipping, taxes and other fees, he said. "If this were a different brand, it would be $15,000 more."
The top GT trim of the Outlander plug-in — with every available option — has a sticker price of nearly $50,000 with shipping, according to the Mitsubishi website.
The arrival of the PHEV three years ago also brought in a new buyer to the Hayward store. Traditional Mitsubishi customers are looking for a good deal on a reliable, fuel-efficient vehicle. But PHEV buyers have a much higher income and are more interested in the green technology and not the lowest monthly payments, Moussa said.
"This is the future. We might not be ready yet for all-electric now for everybody," he added. "It's only a select group of people now. But 2025 is the year when, I think, everybody is going to have some sort of electric version of their vehicle."