When a stay-at-home order from the state of Delaware forced customers out of Audi Wilmington's showroom in March, General Manager Thomas Mihok decided to make the most of the quiet dealership.
"We need to get caught up," Mihok told Automotive News, recalling his thoughts during those early days of the coronavirus crisis. If "people are sitting on their phones, people aren't going to go back to work for months, if we're going to be here working, we might as well make everything look pretty and have the best website out there."
So on a portable easel pad in his office, Mihok wrote, "COVID Catch-Up." He looked at it every day, creating a list of tasks around the dealership that employees could tackle during the downtime.
The list consisted of deep cleaning, organizing, photographing the store, uploading new- and used-vehicle inventory information to the dealership's website, rewriting templates to use in the business development center and training employees in customer service.
Then employees and dealership managers worked as a team to check off the tasks.
"With all of this time to kill, let's do some housekeeping," Mihok said.