The change that set Don Johnson Auto Group on a five-year growth path began after CEO Joshua Johnson found the group was having trouble keeping up with a fast-moving and increasingly complex industry.
The three-dealership group in northwestern Wisconsin found itself bogged down in internal processes and unable to react to the changing market quickly enough, Johnson said.
"We weren't all necessarily rowing in the same direction. And a lot of times, our difficulty and frustration came from our inability to do that," he said. "As much as we'd talk about our desire to have clear communication throughout the organization and everyone on the same page, 95 percent of our issues were the result of communication challenges."