During the early days of the coronavirus pandemic, Vera Cadillac-Buick-GMC in Pembroke Pines, Fla., actually boosted its advertising spend.
And the gamble paid off.
For the first time since he opened the Cadillac outlet in 2004, Louis Vera's dealership ranked No. 1 in General Motors' Southeast region for retail new Cadillac sales, in April and May, jumping from No. 5 in March.