For Adventure Subaru in Fayetteville, Ark., adventure is more than just the store's name.
It drives the dealership's marketing strategy.
The Northwest Arkansas dealership routinely sponsors and attaches its name to events and even a weekly TV broadcast that center on the outdoors, highlighting where customers can take their vehicles and get away from it all.
The store sponsors a segment called "Adventure Arkansas" on local TV station KFSM. The broadcasts, typically about two minutes long, feature excursions to local lakes for paddleboarding, hiking, kayaking and snorkeling, as well as yoga and rock climbing. The TV crew drives to the activities in a Subaru.