After the coronavirus pandemic triggered a statewide shelter-in-place order and confined many customers to their homes, Jim Ellis Automotive Group made new strides in selling online — through the Jim Ellis Express Way.
The Jim Ellis Express Way, first launched in April 2019, is the online platform customers can use to receive appraisals on their trade-ins, configure finances and build a deal for one of the thousands of vehicles in inventory at the 18-store dealership group in metro Atlanta. After the deal is submitted, Jim Ellis employees complete the order and deliver the vehicle to the customer's home or office.
In May, the dealership group used the platform to hold a virtual Memorial Day weekend sale at all of its stores.
Despite the challenges presented by the pandemic, Jim Ellis sold 400 vehicles during the six-day "At-Home Memorial Day Savings Event." That nearly kept pace with the 413 vehicles sold during the retailer's more traditional Memorial Day sales event in 2019.