At Beyer Family Automotive Group, Monday meetings begin with the lights off and managers on the showroom floor for 60 seconds of guided meditation.
Meditation. At an auto dealership. Just stop and contemplate that for a minute.
After 60 seconds, the managers plan their weekly goals and finish with a discussion of their latest book club reading.
It's an unorthodox way to start the week in a retail business, but Bridget Beyer, COO of the Morristown, N.J., group, swears by it.
While her competitors were hosting celebrity autograph events to generate foot traffic, she wanted to find ways to connect with her customers on a more spiritual level by focusing on mind and body wellness, starting with exercises to help managers feel more relaxed.
"Simple meditative techniques help our employees overcome challenging interactions with customers," Beyer said. "Meditation practices help our employees find peace within themselves, which can then be transmitted to our customers."