For one small franchised dealership group in Kansas, completing the steps to certify every used vehicle — within reason — has proved to be a timely and helpful venture.
Marshall Motor Co., of Salina, Kan., aims to factory-certify all used-vehicle inventory that qualifies. The group, which has Chrysler-Dodge-Jeep-Ram and Nissan storefronts, had certified some Chrysler used-vehicle inventory since 2004. But the particular practice in focus here has been in place since May 2017, when Randall McCoy, used-car manager at the time, advocated for it. McCoy is now retired.
General Manager Jason Stroda said the dealerships look at certifying any used Chrysler, Dodge, Jeep, Ram and Nissan vehicles, most of which are five model years old or newer and don't have more than 75,000 miles on the odometer. The reasons: to capitalize on the value of those vehicles and to differentiate Marshall from other used-vehicle dealerships in the region that don't have a certification program or don't have a larger selection of certified used vehicles.