California dealership executive David Long didn't want to have to hop on a plane to brainstorm with other retailers, so he created an interactive virtual network instead. Now, hundreds of dealers connect each week.
Long, executive general manager of Hansel Auto Group in Santa Rosa and Petaluma, launched a Clubhouse audio chatroom called "All Things Used Cars" in November 2021. The room is like an interactive podcast or call-in radio show, with Long as host and a rotating cast of industry leaders as co-hosts. Long has led more than 100 episodes, which take place every Friday at 6 a.m. Pacific time, and keeps a running list of the most helpful tips.
"I'm trying to take at least one thing away from each episode so that I can come in and turn that insight into action," Long told Automotive News last month while thumbing through a stack of more than 100 auto retail how-tos and best practices he has gleaned.