Bergstrom Automotive
Bergstrom Kia of Appleton
Appleton , WI
General manager: Tom Scheetz
Dealership group: Bergstrom Automotive
Full-time employees: 52
Scheetz on improving employee retention: “We try to set up goals that we can measure for every part of the dealership team. Daily, monthly, yearly and, most important, long-term (three- and five-year) goals. People want to know they have a future, and we review with intention of promotion from within.”
Scheetz on offering a long-term career path: “We lean on hiring from within, which is a huge retention piece. Example: Rebecca Payton [started] with me as a part-time receptionist at night and [has] been promoted two additional times in three years. ... I do not believe she is done, as she has potential to be a team lead or sales manager, which is our next goal.”