General manager: Brad Willis

Dealership group: Bergstrom Automotive

Full-time employees: 38

Willis on improving employee retention: “Retention is a culture that needs attention every day. We need to care and make sure we are engaged every day. We perform team huddles, one-on-ones, service walk-throughs and stop and ask questions with each teammate to show the team we care. If you take the time to know your team, often times it is clear on whether or not they want to stay. It’s a constant work in progress.”

Willis on offering a long-term career path: “Career pathing is a question we ask every year during the team member’s evaluation. We want to know what ambitious goals each person has. When we know the goals, it allows us to coach them in that direction. We set small goals, which, if accomplished, allows the person to reach the higher goal. Nothing makes you prouder than to see a team member move up to a position that they have been working so hard to achieve.”