2023 Automotive News All-Stars

Since its founding in 1913, Aston Martin Lagonda counts at least 15 investors, owners or benefactors who pumped money and resources into the iconic British-made luxury sports cars only to lose their investment and move on.

Lawrence Stroll, 64, Aston's latest savior, is not like his predecessors.

Under Stroll, Aston has produced a successful series of very limited production supercars, such as the Valour and the Valhalla, that has taken Aston's sticker prices into the stratosphere, while at the same time breaking into the SUV market with the $200,000 DBX.

Several times since taking a stake in Aston three years ago, Stroll has raised money to fund new vehicles and restructure debt. Today, Stroll owns 26 percent of the 110-year-old automaker, and his investments will bring an unprecedented product blitz in the next three years.

The next big challenge, the pivot to electrification, got a jolt this summer when Aston signed a deal with Lucid that will see the California electric vehicle startup's super high-performance motors, batteries and power electronics under Aston's hood.

After his latest investment this fall, the Canadian billionaire who made his fortune in clothing and real estate, told Bloomberg: "We saw this as a great opportunity to buy because I believe heavily in the future of AML."