General manager: Farshad Parmousa

Dealership group: Prime Automotive Group

Full-time employees: 68

Variable Operations Director David Hazlett on learning how to be a better employer from managing through the pandemic: “We have learned to be sympathetic to employee needs and be flexible to employee work schedules.”

Hazlett on diversity, equity and inclusion as it relates to hiring and employment: “Our parent company has recently established a diversity, equity, and inclusion task force to further promote employee satisfaction.”

Hazlett on improving employee retention: “Employee retention is reinforced at our dealership through open communication, training and fair compensation plans. We now offer better 401(k) and employee benefits.”

Hazlett on offering employees a career path: “We have recently developed an F&I development program that offers productive sales associates the opportunity to train as an F&I manager. Additionally, productive departmental managers are offered advanced training with the possibility of attending NADA Academy.”