2021 ALL STAR | FIXED OPS: PARTS AND SERVICE
ANU GOEL
Executive vice president, group aftersales and services, Volkswagen Group of America
Anu Goel has an enthusiastic fan club within the Volkswagen retail network. Dealers view the high-ranking executive who helps their fixed ops remain profitable as an effective, fair-minded and level-headed champion for them inside VW’s corporate headquarters.
Goel, 57, has helped VW dealers work through the first stages of the brand’s conversion to battery-electric vehicles, protecting their businesses when it comes to how EVs will be serviced. He’s also the go-to guy for dealers when they need help navigating the brand’s operations, and Goel is a trusted middleman who has improved VW’s relations with its dealers.