Anu Goel has an enthusiastic fan club within the Volkswagen retail network. Dealers view the high-ranking executive who helps their fixed ops remain profitable as an effective, fair-minded and level-headed champion for them inside VW’s corporate headquarters. 

Goel, 57, has helped VW dealers work through the first stages of the brand’s conversion to battery-electric vehicles, protecting their businesses when it comes to how EVs will be serviced. He’s also the go-to guy for dealers when they need help navigating the brand’s operations, and Goel is a trusted middleman who has improved VW’s relations with its dealers.