2021 ALL STAR | AUTOMATED DRIVING
AMNON SHASHUA
CEO, Mobileye
Many companies have said they will be a part of the shift to self-driving vehicles.
Few have articulated how they plan to get there as well as Mobileye under CEO Amnon Shashua.
The Intel subsidiary has made a slew of announcements this year geared toward having self-driving technology in personally owned vehicles by 2025.
In September alone, it began testing self-driving vehicles in New York City, announced plans to launch robotaxis in Germany and Israel next year and said it would partner with Schaeffler on a self-driving shuttle project that would be available by 2023.
Perhaps most crucially, Mobileye said it would deploy SuperVision, its advanced driver-assist system, on Geely's premium Zeekr electric vehicles this year. While drivers will remain behind the wheel for now, Mobileye hopes its technology will be ready for Level 4 driving on Zeekr SUVs by 2025.
Robotaxis "will be somewhat of a game-changer when it's ubiquitous, because you are eliminating the driver," Shashua said in January.
"But having a consumer AV? That is completely disruptive; that is completely game-changing."