Dealer: Tom Krumland

Dealership group: Krumland Auto Group

Full-time employees: 39

General Manager Ricky Granado on lessons from the pandemic about being a better employer:
“We learned the importance of taking care of our staff. It is crucial to remain calm and create a sense of security.”

Human Resources Director Tina Fischer on changing hiring and training because of the pandemic:
“Immediately, we created an action plan for a safe work environment like wearing masks, social distancing and sanitizing computer equipment after every use.”

Granado on how the accelerated shift to digital retail changed staffing strategy:
“We implemented digital retailing tools and an online store to purchase vehicles 100 percent online, with a five-day return policy and home delivery services.”